instaKeg is a same day keg delivery service based in Scotland. They asked me to design a new identity which communicated their brand as efficient, honest and reliable.


The identity relies on a simple, bold and strong type mark with no unnecessary elements in order to communicate the core values of the brand. The identity also has a brand mark that can be used on a range of brand collateral, the mark is based on the indentations that allow the keg to roll while also doubling as speed marks that communicate the efficiency and reliability of the service.